August 6 (SeeNews) - US-based video game software developer Zynga Inc said it has agreed to acquire an 80% stake in Turkey-based mobile games developer and publisher Rollic for $168 million (142 million euro) in cash.
Zynga also plans to buy the remaining 20% in equal installments over the following three years, it said in a statement on Wednesday.
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The US firm expects to finalise the takeover of the 80% interest in Rollic on October 1.
Through the transaction, Zynga is entering the so called hyper-casual market of easy-to-play mobile games. The acquisition is also expected to increase Zynga's audience and grow its advertising business, the buyer said.
Established in 2018, Rollic has titles with over 5 million mobile daily active users and 65 million mobile monthly active users in total.
In June, Zynga said it has agreed to buy Turkish mobile gaming company Peak in a cash-and-stock deal worth $1.8 billion.
($ = 0.8442 euro)