Serbia’s Ananas e-commerce to expand to Montenegro, Bosnia in 2024

"For Ananas in 2024, the keyword is expansion – after North Macedonia, we are opening markets in Montenegro and Bosnia and Herzegovina," Delta Holding's senior vice president for strategy and development, Marija Desivojevic Cvetkovic, said in a statement on Wednesday.

“Ananas e-commerce is still in development but is achieving fantastic results in its second year of operation,” Cvetkovic said at the presentation of Delta Holding's 2023 performance.

Ananas started offering its services in North Macedonia in October, following the acquisition of local online shopping platforms Grouper and Paopao.

Ananas was launched in the summer of 2021. Currently, it offers its clients more than 150,000 products, according to the Delta Holding website.