Serbian Broadcaster Pink Plans To Enter Slovenian Market in 2010 - Media

Pink’s owner, Zeljko Mitrovic, has earmarked 10 million euro ($14.7 million) to launch a new channel in Slovenia, named Pink.Si., BroadbandTvNews (www.broadbandtvnews.com) reported, quoting digital TV magazine SATKurier.

The channel is likely to be entertainment-based and distributed by Serbia Broadband's direct-to-home (DTH) platform Total TV, located at the 16 degrees East position, the article said.

Pink TV already has a Slovenian subsidiary and recently applied for a licence to operate a digital TV service in the country, it added.

Serbia Broadband (www.sbb.rs), majority-owned by Mid Europa Fund Management Company, offers a variety of cable TV, Internet and DTH services in the Adriatic region.

In addition to its home market, Belgrade-based Pink Media Group (www.pinkmediagroup.net) has operations in Macedonia and in Bosnia and Herzegovina. It comprises seven legally and financially independent companies, according to the group website.

The group’s operations span filmed entertainment production, radio and television broadcasting, satellite tv production, music recording, optical disc media replication and executive/VIP aviation services.

($=0.6795 euro)