Podravka, HPB weigh on Croatian share indices
Most Bulgarian stock indices fall, SOFIX rises on Fibank gain
Most Romanian stock indices rebound, Electrica shines
Romania's Safetech Innovations net profit down 5% in 2023
Bosnia's Serb Republic GDP grows 2.4% y/y in Q4
Nov 17, 2023 13:50 EEST
November 17 (SeeNews) - Romanian mountain equipment retailer Montrek said that it has merged with the local unit of Ukrainian peer Gorgany, owned by outdoor gear manufacturer Turbat.
Gorgany entered the Romanian market in 2022 and following the merger, its store in central Bucharest has been rebranded as Montrek, the Romanian retailer said in a press release on Tuesday.
You can subscribe to our M&A newsletter here
“Following the merger, our strategy perfectly complements Gorgany’s vision, where the store is not only a sales space but also a meeting place for the mountain community,” Sorin Delivasile, Montrek manger and store co-owner, said.
The merger addressed the challenge of attracting mountain enthusiasts and fostering a vibrant community, recognising that the local expertise and passionate team at Montrek were essential to achieving their goals.
Despite successfully replicating its community-building model and showcasing the Turbat brand internationally, the challenge of attracting mountain enthusiasts crucial for business success persisted, prompting Gorgany to join forces with the locally-established Montrek store, Oksana Donets, one of the Ukranian associates of the store, added.
In addition to featuring Gorgany’s Turbat brand, the new Montrek store also showcases other outdoor brands of several international manufacturers.
Montrek has a 20-year experience in outdoor equipment retail. The company was acquired by Sorin Delivasile in 2022.
Turbat is a Ukrainian outdoor brand that was founded in 2005 by Andriy Bandrivskyy and Oksana Donets. The brand is present in several countries in Europe and Asia, with the
Founded in 2005, Turbat is a Ukrainian outdoor brand that is present in several countries in Europe and Asia. The manufacturer also owns the outdoor chain store Gorgany, with twelve retail units in Ukraine.
You have run out of free articles this month.
Sign up in for
and get ten (10) free articles per month or sign up for
and get unlimited access.
Browse our free newsletter options