Romania’s Montrek merges with local unit of Gorgany

Gorgany entered the Romanian market in 2022 and following the merger, its store in central Bucharest has been rebranded as Montrek, the Romanian retailer said in a press release on Tuesday.

“Following the merger, our strategy perfectly complements Gorgany’s vision, where the store is not only a sales space but also a meeting place for the mountain community,” Sorin Delivasile, Montrek manger and store co-owner, said.

The merger addressed the challenge of attracting mountain enthusiasts and fostering a vibrant community, recognising that the local expertise and passionate team at Montrek were essential to achieving their goals.

Despite successfully replicating its community-building model and showcasing the Turbat brand internationally, the challenge of attracting mountain enthusiasts crucial for business success persisted, prompting Gorgany to join forces with the locally-established Montrek store, Oksana Donets, one of the Ukranian associates of the store, added.

In addition to featuring Gorgany’s Turbat brand, the new Montrek store also showcases other outdoor brands of several international manufacturers.

Montrek has a 20-year experience in outdoor equipment retail. The company was acquired by Sorin Delivasile in 2022.

Turbat is a Ukrainian outdoor brand that was founded in 2005 by Andriy Bandrivskyy and Oksana Donets. The brand is present in several countries in Europe and Asia, with the

Founded in 2005, Turbat is a Ukrainian outdoor brand that is present in several countries in Europe and Asia. The manufacturer also owns the outdoor chain store Gorgany, with twelve retail units in Ukraine.