Romanian startup Footprints aims to raise 500,000 euro for intl expansion

By the end of 2023, Footprints aims to expand its operations to the United States, Canada, the United Kingdom, France and Germany, it said in a press release.

The company has already received 275,000 euro from eight investors and aims to build a partnership with a venture capital investment fund.

Footprints' platform uses artificial intelligence and algorithmic automation to convert anonymous traffic into profitable customers for offline retailers.

The company already raised 2 million euro over the course of the five years of existence of its retail platform.

According to analysts, the global market for media retail will be worth $50 billion in 2022, a growth of 30% year-on-year.

Footprints is a Romanian media retail startup, established in 2017. The company's proprietary AI-powered retail platform is currently used by retailers in Romania, Dubai, Serbia, Bulgaria and Spain.

($=1.0112 euro)