Romanian pharmacy chain Dona to spend up to 13.5 mln euro on rebranding - media

"The implementation of the new visual identity concept will last four- five years and will cost around 11-13.5 million euro," financial daily Ziarul Financiar quoted Ovidiu Wencz, the manager of the pharmacy chain's operator S.I.E.P.C.O.F.A.R, as saying.

The pharmacy chain posted a turnover of 175 million lei ($54.2 million/39.2 million euro) in the first quarter of the year, when it opened seven new pharmacies. It plans to open 14 more in the following few months, the daily said.

($=0.7236 euro)