Maxima Bulgaria opens first store in Etropole

Maxima Bulgaria is present in 39 cities following the new opening, the company said in a statement.

The company is currently focused on opening new stores in smaller towns, it said.

Maxima Bulgaria launched operations in 2005 and currently employs over 1,500 people.

Last month, Bulgaria's Commission for Protection of Competition allowed Maxima Bulgaria to sign long-term contracts for the lease of the 11 stores of supermarket chain Triumf in the city of Plovdiv, saying the company does not need approval from the regulator.