The new site brings Lidl Bulgaria's total store count in the country to 121, the retailer said in a press release on Saturday.
The store spans a built area of 1407 square metres and has 126 parking spaces.
The opening marked the company's 13th anniversary of operations in Bulgaria.
Lidl is one of Europe's largest food retailers and is present in 31 countries. In Bulgaria, it has stores in 53 towns and cities and employs over 4,000 staff.
Last week, Lidl Bulgaria said that the turnover of Bulgarian companies in its retail network exceeded 2 billion levs in the period 2020-2022, with nearly 90% generated domestically, while the remaining 10.6% made up of exports to the supermarket chain's European network.
(1 euro = 1.95583 levs)