Accor, Orbis Group to open 10 new hotels in Romania by 2022

The new openings will bring 1450 new rooms to the Romanian market, Accor said in a press release.

By 2022, the two partners plan to open Mercure Sibiu, Mercure Timisoara, ibis Styles Bucharest Airport, ibis Bucharest Politehnica, ibis Styles Bucharest City Center, ibis Timisoara, Swissôtel Bucharest and Aparthotel project I, Aparthotel project II and Hotel project III in yet unknown locations.

From a hotel investor’s perspective, Romania offers more attractive yields than those in Western European markets, while maintaining a low risk profile and relatively high liquidity, the company said.

"Romania’s rising popularity and attractiveness for international hotel brands is fuelled by positive economic perspectives of the country, by its rich history, beautiful nature and rich culture around food and wines," Orbis & AccorHotels Eastern Europe head of development, Frank Reul, said.

Orbis comprises 130 hotels and is the sole licensor of all AccorHotels brands in 16 countries including Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia and Slovenia. It offers a total of 21,000 rooms.

The hotels operate under the brand names Sofitel, Pullman, M Gallery, Novotel, Mercure, ibis, ibis Styles and ibis budget.