SOFIA (Bulgaria), July 27 (SeeNews) – Malta-headquartered Kambi Group said on Thursday it has signed a multi-year deal with Bulgaria's National Lottery, under which it will provide its sports betting and technology services to the Sofia-based gaming company.
“The signing of the National Lottery AD fits well with Kambi's strategy of targeting Tier 1 operators and market leaders in regulated markets, which can bring us and our operators good market share and strong revenue growth,” Kambi Group said in a bourse filing.
National Lottery, which operates the 7777.bg brand, already holds dominant positions in the lottery and gaming verticals and expects to become the country’s biggest sportsbook, the statement reads.
National Lottery added a sports betting service to its portfolio last year, according to the statement.
It is anticipated 7777.bg will complete the switch to Kambi's solution during the fourth quarter of 2017.
National Lottery, established in 2012, is the largest licensed gambling operator in Bulgaria with a customer base of over 2 million.
Kambi is a provider of premium sports betting services to licensed B2C gaming operators, which employs over 500 people. In Southeast Europe (SEE), the company has an office in Bucharest. Kambi Group is listed on First North at Nasdaq Stockholm.