March 30 (SeeNews) - Romania-based Influencer marketing company MOCAPP entered into a partnership with Frisbo, a Romanian e-fulfilment platform with global coverage, to support local online stores in accessing the international market, the two companies said on Wednesday.
“Our partnership with MOCAPP has close to a 360-degree approach to covering our clients’ needs when entering a new market, by facilitating requests for efficient marketing campaigns with the most relevant influencers for the markets they are targeting,” Frisbo CEO Bogdan Colceriu said, as quoted in the two companies' joint press release.
Online retailers aiming to develop internationally can easily identify potential buyers by means of the MOCAPP platform, which connects sellers to influencers. In turn, Frisbo takes charge of storing, packing and shipping goods, as well as opening up the possibility for next-day deliveries to up to 24 countries. The programme addressing online retailers benefits participants by granting free access to the MOCAPP platform and a database of influencers.
Launched in November 2019, MOCAPP is a technologically advanced influencer marketing platform. With a roster of over 1,000 influencers from nine countries, MOCAPP maintains one of the largest databases of its kind in Romania. The platform was founded by Florin Grozea and has attracted funding, with the latest being a 175,000 euro ($194,600) investment from ROCA X and NETOPIA Ventures. MOCAPP branched out to the Polish and Bulgarian markets in 2022, and aims to enter the British market over the course of 2022.
Frisbo is a fulfilment platform which was launched in 2014. The company's most recent financing round in December raised $2 mln. Frisbo currently operates 25 fulfilment centres across Europe and South America.
($ = 0.8993 euro)