ZAGREB (Croatia), November 10 (SeeNews) – Croatian-Slovenian marketing and communication services group Digitel Pristop Group (DPG) said it has entered the Greek market in a bid to strengthen its presence in the European Union and thus reinforce its dominance in the central and southeast European region.
DPG is entering the Greek market by launching a communications agency, DPG Hellas, in affiliation with local entrepreneur Dimitris P. Giannakopoulos, the group said in a statement made available to SeeNews on Tuesday.
Giannakopoulos is vice president of Vianex, one of the leading pharmaceutical companies in Greece, and owner of a local media group and of the Panathinaikos basketball club.
DPG, formed by the merger of Croatia's Digitel komunikacije and Slovenia's Pristop, now comprises 30 member companies/agencies in Croatia, Belgium, Bosnia and Herzegovina, Greece, Kosovo, Macedonia, Slovenia and Serbia.
Its business operations include public relations and advertising, digital and event management, TV production, media monitoring and media analyses.
The group (www.digitelpristopgroup.com), with head offices in Zagreb and Ljubljana, posted more than 93 million euro ($139 million) in revenue last year.
($=0.6679 euro)