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Advertising and market research, Industry Analysis, Bulgaria, 2017

The Advertising and market research industry in Bulgaria was represented by 4,016 companies at the end of 2017, compared to 4,040 in the previous year and 3,906 in 2015.

The industry's net profit amounted to BGN 112,826,000 in 2017.

The industry's total revenue was BGN 1,392,793,000 in 2017, down by 2.16% compared to the previous year.

The combined costs of the companies in the Advertising and market research industry reached BGN 1,265,319,000 in 2017, down by 1.38% year-on-year.

The industry's total revenue makes up 1.60% to the country's Gross domestic product (GDP) in 2017, compared to 1.70% for 2016 and 1.75% in 2015.

A total of 9,155 people were employed in the Advertising and market research industry in 2017, compared to 9,142 in 2016 and 8,747 in 2015.

Most of the companies in the industry are based in Sofia, followed by Varna and Plovdiv.

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