October 22 (SeeNews) - Enhancing the financial literacy of the young generation could be an important milestone towards improving the current state of Bulgaria's stock market, the head of the Association of Bulgarian Investor Relations Directors (ABIRD) told SeeNews on Tuesday.
The bleak perception of the local stock market can be very difficult to change, but improving the financial literacy of young people through trainings and seminars is a step in the right direction, Daniela Peeva, chairperson of the managing board of ABIRD, told SeeNews in an interview ahead of the annual IR Awards conference.
In Peeva's view, Bulgarian investor relations managers have no less knowledge and experience compared to their peers in more developed European markets. However, they could always benefit from more investor meetings, conference and earning calls, roadshows and investor targeting, Peeva noted.
For its part, ABIRD has been actively training investors relations managers for 15 years, through seminars and participation in national and international forums.
This year, ABIRD turns its sights on the younger generation. The association is organising a special training programme for students, named IR Junior Class, which will take place in the period November 14-22.
The training targets students aged 21-24, studying finance, public relations and law-related programmes and comprises five modules - capital markets, IR management foundations, public company accounting, national and European IR legal framework, and financial and non-financial communication with shareholders.
The 25 selected participants will go through an exam at the end of the training and receive a certificate.