January 20 (SeeNews) - Czech esports betting solutions provider Oddin said it has established a partnership with Serbia's Maxbet to enter the Balkan market, helping MaxBet improve the quality of its esports offerings.
Under the partnership, MaxBet will use Oddin’s iFrame solutions in Serbia, Bosnia's Serb Republic, and Montenegro, the Czech company said in a press release last week, adding that the partnership will enable MaxBet to improve its esports presence.
Electronic sports, or esports, is a form of competition using video games.
An inline frame, or iframe, is a HTML element that loads another HTML page within the document, commonly used for advertisements, embedded videos, web analytics and interactive content.
“MaxBet has been constantly growing, and we are always on the lookout for new ways to improve our offerings. The partnership with Oddin is a logical step for us, since it gives us access to the highest quality esports betting services and market insights," Maxbet CEO Darko Zivanov was quoted as saying.
MaxBet was established in 1997 and operates in Serbia, Montenegro, Bosnia’s Serb Republic and North Macedonia.
Oddin is a business-to-business esports betting solutions provider, whose solutions power a number of sportsbooks and platform providers globally.