January 17 (SeeNews) - Romanian car maker Automobile Dacia which saw its global sales rise by 3.1% in 2021 said on Monday it plans to launch a new family car model this year.
As a reinvented 7-seat family car, Dacia Jogger will meet the needs of customers looking for comfort, spaciousness, and modularity, Dacia said in a press release.
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The company's strategic plan will continue to roll out throughout 2022, with the implementation of the new brand identity across, both in the network, from the first half of the year, and on the products range, at the end of the year.
"Today, Dacia is a true growth driver for Renault Group. 60% of Dacia buyers are from outside of Renault Group and 75% of Dacia owners choose to stay with a Renault Group vehicle when renewing their car," Dacia and Lada CEO Denis Le Vot said. "In 2022, Dacia enters a new chapter as the brand continues to roll-out its strategic plan with the commercial launch of Jogger and the outcome of the new brand identity project."
Automobile Dacia's worldwide sales rose by an annual 3.1% to 537,095 vehicles last year in a stable market, despite setbacks caused by the pandemic and the electronic components crisis. Also, its full-scope market share increased by 0.1 points in 2021, to 3.5%.
Dacia's growth can be largely attributed to the popularity of its new range with retail customers, as in 2021, its European market share for retail sales of passenger cars reached a record-breaking 6.2%. Dacia earned the title of the third most sold brand in Europe on this channel. This result is driven by the successful new generations of Dacia Sandero (over 226,000 units sold across the Sandero range) and Dacia Duster (more than 186,000 units)
With sales starting in March, the introduction of Dacia Spring to the EV market has been a resounding success, with 27,876 units sold and more than 46,000 orders registered by the end of 2021. Designed to make electric cars as accessible as possible for daily usage, Spring has since become a benchmark vehicle in many markets, with 80% of Spring customers new to the brand, the company said.
Renault bought Romania's Automobile Dacia, an ailing state company at the time, in 1999.
Dacia has topped the SeeNews ranking of the 100 biggest companies by total revenue in Southeast Europe for the last seven years.
(1 euro = 4.9432 Romanian lei)
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