December 16 (SeeNews) - Israeli e-commerce platform Sellavi plans to invest 7 million euro ($7.44 million) in Bulgaria, the company said on Friday.
Sellavi, which operates in 27 markets globally, selected Bulgaria as entry point into Europe, it said in an emailed statement.
"We chose Bulgaria to be our first step towards the European market because of the thousands of educated and aspiring professionals who can join our global team,” chief technical officer (CTO) Kobi Haddad said in the statement.
Sellavi will rely on Bulgarian experts to expand in Europe and hopes that its strategic partnerships with European banks will allow it help businesses in the region discover new growth opportunities, Haddad added.
Founded in Israel in 2015, Sellavi currently serves 75 million users a month. The platform registers an average of 65,000 transactions a day, with an average transaction value of 50 euro per store.
($ = 0.94114 euro)