April 1 (SeeNews) - France-based hospitality group Accor said on Thursday that it signed a franchise agreement with Bulgarian company Valdemosa for the rebranding of the existing renovated Roomer Hotel Golden Sands, to open under the ibis Styles brand next month.
The new ibis Styles hotel, located in the Golden Sands resort on the Black Sea coast north of Varna, will offer 90 rooms and a restaurant, Accor said in a press release.
Paris-headquartered Accor Group consists of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands as well as midscale and economy offerings. In Bulgaria, the group has two other hotels - ibis Sofia Airport and Novotel Sofia. Elsewhere in Southeast Europe, the hospitality group is also active in Bosnia, Croatia, Greece, North Macedonia, Moldova, Romania, Serbia and Slovenia.