October 3 (SeeNews) - Romanian affiliate marketing company 2Performant [BSE:2P] said on Tuesday that it has surpassed the 2 million intermediated sales threshold so far in 2023, for the first time in its history.
The company's platform mediated 690,000 sales in the third quarter of the year, 46% more compared to the same period of 2022, 2Performant said in a press statement. Commissions generated by intermediated sales rose by 31% on the year to 2 million euro in the second quarter.
The total value of intermediated sales reached 33.5 million euro ($35.1 million) in July-September, a 38% increase compared to Q3 2022.
The number of clicks sent by 2Performant affiliates to the platform’s online stores reached 23.4 million in the third quarter of this year, marking an annual increase of 15%.
Affiliate marketing is the process by which an affiliate earns a commission for marketing products of another company.
2Performant is a technology company established in 2010, which develops and manages a platform for affiliate marketing. It has been listed on the AeRO market of the Bucharest Stock Exchange since December 2020. Over its 14 years of activity, the company has intermediated 10.9 million sales with a total value of 505 million euro, generating commissions of 33 million euro.
2Performant shares traded 0.41% lower at 2.44 lei ($0.51/0.49 euro) as at 1041 CET on Tuesday on the Bucharest Stock Exchange.
($=0.954932 euro)