June 27 (SeeNews) - With digital transformation impacting business models across the board, the pace of adopting new technology in Bulgaria is accelerating, and telecommunications and the financial sector are emerging as the key drivers of change, IBM country leader Igor Pravica told SeeNews.
"All industries these days are under the pressure of digital transformation, on a small or bigger scale, and undergoing some kind of reshaping," Pravica told SeeNews during a media event in Sofia last week. "Consumers are becoming more demanding, prompting the business to look for new services and solutions."
Businesses, especially in the sectors of telecommunications and finance, are increasingly seeking advice how to take full advantage of new technology and their executives are recognising the benefits of having new technology adapted to their business models, he noted.
ActivTrades, a UK-based forex broker active in Bulgaria, completed the migration of its online trading platform to IBM Cloud in March, increasing its online trading capacity and the speed of customer service.
Businesses are moving to IBM Cloud to boost critical application and data performance, gain efficiency, and strategically deploy resources for faster and more secure transactions, Pravica told SeeNews at the time.
In 2017 Bulgaria’s DSK Bank moved its banking operations to IBM’s data centers under a long-term agreement. As part of the agreement IBM is running the complete IT infrastructure, supporting DSK Bank's core banking environment, as well as providing fully managed services for mainframe, servers, storage, end-user computing, help desk and software support.