Romanian online retailer eMAG books over 24 mln euro in Black Friday sales in Bulgaria

Some 340,000 products were sold during eMAG's Black Friday campaign in Bulgaria, eMAG Bulgaria said in a statement.

"On Friday, 20 November, we saw that an impressive number of people perceive e-commerce as a way of shopping. We expect this trend to continue until the Christmas holidays," Andrei Popescu, country manager at eMAG for Bulgaria, said in the statement.

In September, eMAG opened a showroom in Sofia, its first in Bulgaria.

The online retailer, founded in 2001, entered the local market in 2012. Currently, eMAG has a portfolio of over 1 million products in Bulgaria.

(1 = 1.95583 levs)