BELGRADE (Serbia), October 18 (SeeNews) - Bloomberg Media and Serbia's Mtel Swiss, a subsidiary of majority-owned by Telekom Srbija, signed an agreement to create a multi-platform business news network with hubs in Serbia, Croatia, Slovenia, Bosnia and North Macedonia, Bloomberg Media said.
The new network, to be named Bloomberg Adria, will be launched in 2022 and will serve business and financial news, analysis and data to the region’s growing community of business decision makers and future leaders across television, print, digital, mobile and social, Bloomberg Media said in a statement on Friday.
"Bloomberg Adria expands our global footprint to new audiences in Southeast Europe who are looking for premium, global business news to help them stay informed," Soo Kang, Global Head of Bloomberg Media Distribution, said.
The network will feature translated Bloomberg News content as well as original reporting produced from dedicated editorial hubs in Belgrade, Zagreb, Ljubljana, Sarajevo and Skopje.
"In a business world that is changing at unprecedented speeds, the availability of relevant, accurate information and independent expert analysis is crucial for making good business decisions," Telekom Srbija CEO Vladimir Lucic said.
Bloomberg Adria will harness the strength of Bloomberg News' 2,700 journalists and analysts in 120 countries to create a news destination that combines local reporting with extensive global economic and markets coverage.
Telekom Srbija AD is among the biggest companies in SEE, for more reference take a look at Top 100 companies