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Sep 04, 2023 15:36 EEST
September 4 (SeeNews) - Swedish audiobook streaming company Storytel said on Monday that it has partnered with Yettel Bulgaria to expand its offering to the telecoms operator's more than 3 million active users.
The deal involves unlimited access to Storytel's portfolio of 500,000 titles, including by Bulgarian authors and in the Bulgarian language, as an add-on to all new tariff plan customers of Yettel Bulgaria between September and December 2023. In addition, current Yettel Bulgaria customers will be able to sign up for Storytel.
"We are delighted to announce this partnership with Yettel Bulgaria, yet another strategic move in a short time in one of Storytel’s selected core markets," Storytel CEO Johannes Larcher said, adding that such partnership agreements are of growing importance to the audio book company.
In April, Storytel signed a similar deal with A1 Bulgaria, gaining access to nearly 4 million potential customers.
Yettel Bulgaria is part of Czechia-based PPF Group. Last month, the group sold a stake of 50% plus one share in its telecoms assets in Bulgaria, Hungary, Serbia and Slovakia to Abu Dhabi-based Emirates Telecommunications Group Company e&.
Storytel, which operates in over 25 markets, recently set up a dedicated partnerships team designed to attract more listeners through mobile app stores, original equipment manufacturers (OEMs), telecoms firms, financial services and e-commerce players. Last month, the Stockholm-based group said that revenue from its non-Nordics streaming operations rose by 8.5% on the year to 255.1 million Swedish kronor ($23.2 million/21.4 million euro) in the second quarter. Gross profit grew to 117.6 million kronor from 101.2 million a year earlier.
(10 Swedish kronor = $0.90/0.84 euro)
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