March 24 (SeeNews) - Fortech Investments, a division of Romanian software development group Fortech, has acquired a minority stake in local business-to-business (B2B) e-commerce platform easySales, the latter said on Friday.
The e-commerce platform is already present abroad in Bulgaria and Hungary and plans to further expand abroad this year, easySales said in a press release.
The company did not disclose the size of the stake acquired by Fortech. However, an easySales representative told SeeNews in an emailed statement that the company has thus far attracted more than 1.1 million euro ($1.18 million) from investors.
Previous to the Fortech investment, the e-commerce company raised 721,500 euro from investors in two funding rounds, according to public data from the crowdfunding platform SeedBlink.
"The support of Fortech Investments and the demonstrated experience on the Romanian market will help us drive expansion and accelerate our already planned development," said Ciprian Cazacu, co-founder of easySales.
Launched in 2019, easySales provides businesses with centralised management of orders from multiple channels, quick listing of products on multiple sales channels, real-time inventory synchronisation, dynamic analysis of prices and sales, machine translation.
Fortech Investments is a Romanian private investment fund focused on healthcare, manufacturing, energy, automotive, fintech, and proptech.