Romanian media monitoring co Klarmedia takes over local peer Media Image Group

The two companies will share the same management team and their 65 analysts will offer services to a consolidated client portfolio encompassing over 500 companies, Klarmedia stated in a press release on Thursday.

The acquisition aims to expand Klarmedia’s client pool and geographical reach, Octavian Petrescu, Klarmedia’s co-founder said.

Klarmedia’s online platform offers technical solutions that aid communication and marketing specialists in identifying relevant information and mapping the local media landscape.

Founded in 1999, Media Image Group is Romania’s first full-service media monitoring specialist and has led the local market for over 15 years.

In 2021, Media Image Group had nine employees and booked a 224,089 lei ($45,982/45,835 euro) net profit, latest data from the finance ministry’s website shows.

Klarmedia was launched in 2015 and shortly after, multiple companies and public organisations, including the European Commission, Romania’s Chamber of Deputies, its central bank, Carrefour Romania, and Heineken Romania, among others, enlisted its media monitoring services.

Klarmedia, operating under the legal name of MSG Factory, booked a 1.35 million lei net profit in 2021, down 19.5% on the year, data posted on the finance ministry's website revealed.

(1 euro=4.8890 lei)