Primark to open third store in Romania in August

The new Primark store will span 3,200 sq m within the Iulius Town retail park in the western city of Timisoara and will create more than 150 jobs, Primark said in a press release on Tuesday.

The value of the investment was not disclosed.

"It is an important milestone in our CEE expansion plans and a much-anticipated opening for Romania. We know our customers in the western region of Romania were travelling abroad to visit Primark stores, so this opening will bring the Primark brand closer to them," Maciej Podwojski, head of sales and customer experience enhancement (CEE) at Primark, added.

Primark already operates two other stores in Romania, in the capital Bucharest, opened in December 2022 and June 2023.

Founded in Ireland in 1969 under the Penneys brand, Primark today has over 440 stores across 17 countries in Europe and North America and employs more than 80,000. The company aims to reach 530 stores by end-2026.