July 30 (SeeNews) - French prepaid corporate services company Edenred has acquired Romanian employee engagement platforms developer Benefit Online, it said on Tuesday.
The transaction allows Edenred to address the increasing demand from companies that want to improve their employees’ loyalty, motivation and purchasing power by offering them a wide range of benefits via simple and flexible digital solutions, the company said in a statement.
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"Building on our positioning in the Romanian market and our experience in developing employee engagement platforms, the acquisition of Benefit Online is a unique opportunity to expand our local offering with innovative, flexible solutions that are in line with businesses’ new needs and the high demand from their employees. We intend to market this range to our existing clients and continue expanding it in Romania, where the segment is still in its infancy," said Arnaud Erulin, Edenred’s Chief Operating Officer, Europe, Middle East and Africa.
The transaction, which remains subject to approval by the relevant competition authorities, is part of Edenred's broader acquisitions strategy, which notably consists in seizing opportunities in the still largely untapped and rapidly expanding markets adjacent to its Employee Benefits business, the company said.
Created in 2013, Benefit Online was the first company to locally develop an employee engagement platform, and today has more than 100,000 active users. Companies use the digital platform to give their employees the possibility to make an individualised selection of the employee benefits that they would like to receive, notably in the areas of food, leisure and healthcare.