Croatia's Koios acquires British data analytics co Yard

Through the transaction, Koios is expanding in the British market, partnering with leading companies to grow and enhance service quality, it said in a press release.

"We are pleased that Yard is now under our umbrella and through the synergy of our expertise, we will provide even better and higher-quality services to our current and future clients," Stjepan Pavlek Posavec, director of Koios, said.

Yard, headquartered in Cardiff, specialises in data analytics, customer insights, profiling, and data consolidation. Their services are designed to deliver automated, targeted content through various marketing channels.