Bulgaria's Sirma Group to enter northern Europe markets

The company’s commercial focus will be on the Nordic markets and the BENELUX and German-speaking regions, Sirma Group said.

The company will offer the full suite of products and services that Sirma Group Holding [BUL:SGH] provides. Sirma AB will be led by a local manager and team tasked with establishing enduring, value-driven, collaborative partnerships with global and regional enterprises and customers.

The new entity - Sirma AB, is based in Stockholm.

Katja Zabelinskaya will serve as Director of New Markets, and Anna Shemyakina will take on the role of Director of Strategic Sourcing. They will be responsible for spearheading the company’s strategic growth in business development and sourcing.

"With more than 20 years of experience serving technology-intensive clients and enterprises with top-notch solutions and talent, Katja and Anna are poised to strengthen Sirma’s international growth in the Nordic, DACH, and BENELUX markets while paving the way for new strategic initiatives worldwide," Sirma Solutions CEO Momchill Zarev said.

Furthermore, with a footprint in Sweden, a country that boasts a significant number of globally recognised tech unicorns and a pioneering region for sustainable growth, the company will be prepared to expand its markets and create a base for tech exchange
and competency growth, Zabelinskaya noted.