March 14 (SeeNews) - The market segment of non-alcoholic beer in Bulgaria increased by 18% on the year in volume in 2022, while adding an annual 23% in value, Bulgarian brewer Kamenitza said on Tuesday.
Zero alcohol beer sales still make up a small share of the overall beer market, or around 1%, but the segment shows a steady growth trend, Kamenitza said in a press release.
Last year, the brewer, which is part of U.S.-listed Molson Coors Beverage Co, launched two more non-alcoholic beers on the local market, Staropramen 0.0% and Stella Artois 0.0%, adding them to existing non-alcoholic brands Kamenitza and Beck's.
In Central and Eastern Europe, non-alcoholic beers are the fastest growing segment in the past seven years, the brewer added citing information from UK-based data analytics firm Global Data.
Kamenitza's portfolio comprises the Kamenitza, Astika and Burgasko and Slavena brands as well as the international brands Stella Artois, Beck's, Staropramen, Corona, Leffe and Hoegaarden. The company's plant is based in Haskovo, southern Bulgaria.