BUCHAREST (Romania), September 12 (SeeNews) – Romanian Internet software security company Bitdefender said it took over its Australian partner SMS eTech for an unsidclosed sum as part of its global business expansion strategy on consumer and enterprise segments.
The acquisition strengthens the company's position in the Asia-Pacific region and globally by creating its own subsidiary, Bitdefender Australia, the company said in a press release on Tuesday.
By integrating a business line from its eTech SMS Distributor - the distributor of Bitdefender products in Australia and New Zealand - Bitdefender directly establishes its presence by opening an office in Melbourne, the company's first in this region of the world.
Also, Bitdefender took over the eTech SMS employees in charge of the Bitdefender portfolio.
"This strategic decision will contribute to the two-digit sustained growth that we are crossing. Bitdefender Australia will play a key role in developing Bitdefender business and branding globally," Bitdefender's CEO Florin Talpes said.
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Bitdefender products have been available on the Australian market for 13 years. Over the last four years eTech has been the exclusive partner of Bitdefender, reporting business growth of 55%, focusing on sales to companies.
"The acquisition was the natural step in the relationship between the two companies. SMS eTech has always been ready to support brands to establish themselves in Australia and New Zealand. I am excited to see how Bitdefender accelerates its presence on the market with world-class security solutions," SMS eTech managing diretor Colin Westbury said.
The decision comes after in 2017 Bitdefender took over its French partner, Profil Technology, responsible for the sale of Romanian security solutions since 2001.
Bitdefender was founded in 2001 by Romanian entrepreneur Florin Talpes and his wife Mariuca and is currently represented through subsidiaries and partners in over a hundred countries. Its products include anti-virus and anti-spyware solutions, devices anti-theft systems and backup for corporate and home users.