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In 2015, CEZ grabbed the lion’s share of media attention resulting in 47% of the total conversation on all competitors within the sector, shows a study performed by Perceptica.
EVN was the second most discussed brand, accounting for 28% of the share of voice. Energo-Pro came in third with 25% of the media coverage. At the same time, the company appeared to be the leader in terms of both negative and positive sentiment among Social and Traditional Media.
While CEZ was the top distributor in terms of Traditional media coverage, being mentioned in almost 50% of all articles, the company accumulated almost the same share of the social media content as EVN and Energo-Pro.
The largest portion of relevant content on CEZ was a result from the frequent unplanned electricity cuts. The bulk of the content on the topic’s content was neutral in tone and simply provided information on the reasons behind the outages or the repair process. 14% of the coverage was negative in tone due to customers’ complaints related to what they perceived as too lengthy and too frequent power cuts.
Social media users commented on the confirmation of court rulings regarding EVN’s fines over inaccurate electricity bills. Consumers alleged the company provided false invoices and accused it of monopoly practices.
Over 50% of all mentions regarding Energo-Pro’s customer service were negative, mainly owing to them sending two invoices to customers in January.
The company was also fined by a watchdog for delays or refusal to connect certain customers to its network and became involved in a quarrel with one of its subscribers, the company managing the seaside resort of Albena. Throughout the entire period, Energo-Pro made a point of spreading the message that it invested in the maintenance and improvement of its infrastructure. However, many of its customers complained of poor quality and low voltage of the electricity received.
Perceptica is a leading Media Analysis provider, part of the global information services company A Data Pro (http://www.aiidatapro.com). Perceptica offers analysis in all European and many world languages on a wide variety of topics, including economics, sociology, telecommunications, health services and consumer goods. From January 2016, Perceptica added Employer Branding to the list of its services.
For more information, please contact:
Georgi Auad, Director Perceptica
Tel.: +359 897 814 142