The Advertising and market research industry in Bulgaria was represented by 4,040 companies at the end of 2016, compared to 3,906 in the previous year and 3,804 in 2014. The industry's net profit amounted to BGN 124,527,000 in 2016.
The industry's total revenue was BGN 1,423,528,000 in 2016, up by 0.53% compared to the previous year. The combined costs of the companies in the Advertising and market research industry reached BGN 1,283,082,000 in 2016, down by 0.69% year-on-year.
The industry's total revenue makes up 1.7% to the country's Gross domestic product (GDP) in 2016, compared to 1.75% for 2015 and 1.64% in 2014.
A total of 9,142 people were employed in the Advertising and market research industry in 2016, compared to 8,747 in 2015 and 8,499 in 2014. Most of the companies in the industry are based in Sofia, followed by Varna and Plovdiv.