The Advertising and market research industry in Bulgaria was represented by 3,906 companies at the end of 2015, compared to 3,804 in the previous year and 3,434 in 2013. The industry's net profit amounted to BGN 108,962,000 in 2015.
The industry's total revenue was BGN 1,416,064,000 in 2015, up by 10.89% compared to the previous year. The combined costs of the companies in the Advertising and market research industry reached BGN 1,292,048,000 in 2015, up by 10.64% year-on-year. The industry's total revenue makes up 1.75% to the country's Gross domestic product (GDP) in 2015, compared to 1.64% for 2014 and 1.51% in 2013.
A total of 8,747 people were employed in the Advertising and market research industry in 2015, compared to 8,499 in 2014 and 12,481 in 2013.Most of the companies in the industry are based in Sofia, followed by Varna and Plovdiv.