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SOFIA (Bulgaria), February 23 (SeeNews) – Sofia-based digital services provider TIDIT has launched the first coalition loyalty programme in Bulgaria, Medal, the company said on Thursday.
Medal is a platform for earning and spending virtual units, called Medals, connecting end-users, business organisations and NGOs, TIDIT said in a press release.
The coalition loyalty platform offers two groups of services – marketing and sales for the business organisations and NGOs, and earning and spending the so-called Medals for the end-users.
The Medal Wallet service gives end-users the opportunity to receive added value, by earning Medals, while making purchases from different retailers, Dora Vasileva, marketing manager of Medal explained in the press release.
TIDIT is an innovative provider of consumption-enhancing digital services. The company has a registered capital of 202,000 levs ($109,000/103,000 euro).
(1 euro = 1.95583 levs)