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SOFIA (Bulgaria), February 23 (SeeNews) - Dutch online food ordering and home delivery company Takeaway.com said on Friday that it has acquired Bulgaria's BGmenu and Romania's Oliviera for a total of 10.5 million euro ($12.9 million).
"With the acquisition of BGmenu and Oliviera we are adding fast-growing online food delivery markets with a sizeable population to our footprint. It is our intent to execute the same strategy in these countries that brought hypergrowth to our Polish business Pyszne.pl," Jitse Groen, chief executive officer and founder of Takeaway.com, said in a statement.
The acquisition is in line with Takeaway.com's strategy to further strengthen its position on the continent, the company said. To further accelerate growth, Takeaway.com will significantly invest in both Bulgaria and Romania, it added.
"We believe there is a significant market opportunity in south eastern Europe and partnering with Takeaway.com gives us the best opportunity to build on our success to date in this region," Vladimir Davchev, CEO of BGmenu and Oliviera, said.
In terms of orders, BGmenu holds the largest market share in food delivery in Bulgaria, while Oliviera is one of the largest food delivery marketplaces in Romania, according to the statement.
Takeaway.com, founded in 2000, processed orders worth 1.1 billion euro in the 12 months ended June 30, 2017. Takeaway.com, which is listed on Euronext Amsterdam (AMS: TKWY), owns the largest food delivery brands in Germany, the Netherlands, Poland, Belgium and Austria. It has over 31,000 connected restaurants.
($ = 0.8121 euro)