September 8 (SeeNews) - International broadcaster Central European Media Enterprises (CME), which has operations in several Southeast European countries, said on Friday it has joined the European Media Alliance.
"We look forward to developing our partnerships with members as this will provide better access and reach for growth-stage advertisers anywhere on the continent, accelerate the introduction of better digital technologies and increase the amount of high quality content available to entertain audiences," Christoph Mainusch, co-chief executive officer of CME, said in a statement.
The European Media Alliance was formed to identify investment opportunities in new digital businesses and to facilitate strategic partnerships among its members. It is a media network of leading European broadcasters initiated by ProSiebenSat.1 in 2014, and also includes TVN, TF1, Channel 4, Mediaset, MTG, Dogan Broadcasting, Antenna Group, Mediaset Espana and SIC.
In Southeast Europe, CME's portfolio comprises TV channels bTV, bTV Cinema, bTV Comedy, bTV Action, bTV Lady and Ring.bg in Bulgaria; Nova TV, Doma, Nova World and MiniTV in Croatia; PRO TV, PRO TV International, Acasa, Acasa Gold, PRO Cinema, Sport.ro, MTV Romania in Romania, and POP TV, Kanal A, Brio, Oto and Kino in Slovenia. In Moldova, PRO TV Chisinau and Acasa leverage the programming schedules of Romania's Pro TV and Acasa.