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Romania’s eMAG investing 100 mln euro in Hungarian warehouse

Author Tudor Popescu
Romania’s eMAG investing 100 mln euro in Hungarian warehouse Image: Extreme Digital products are now accessible on the app and website.

BUCHAREST (Romania), May 10 (SeeNews) - Romanian online retailer eMAG said on Tuesday it is investing 100 million euro ($105.4 million) in a warehouse near Hungary's capital Budapest.

The Dunaharaszti warehouse project is expected to be completed in early 2023, and will speed up deliveries to the retailer’s 450 easyBox units across Hungary, eMAG said in a press release.

eMAG’s further expansion into the Hungarian market is part of a broader, 785 million lei ($167 million/ 159 million) development plan which the company kicked off in 2021.

The retailer also said it will expand its easyBox infrastructure in Hungary, which is run by subsidiary courier service Sameday Courier, to a total of 700 units by the end of the year.

The announcement comes in the wake of eMAG assimilating Extreme Digital’s Hungarian customer base, a company with which eMAG had started a merger in 2019.

eMAG was founded in 2001 by Romanian entrepreneurs for the domestic market, later breaking into the Bulgarian, Polish, and Hungarian markets.

Based on latest data from the finance ministry, the company booked a 128.83 million lei profit and a turnover of 6.7 billion lei in 2020.

(1 euro=4.9457 Romanian lei)

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