March 24 (SeeNews) - Romanian tech startup and health and fitness video platform Hyperhuman said it secured a 200,000 euro ($217,520) technology grant from the EEA and Norway Grants to fund a research and development (R&D) project.
The project aims to leverage artificial intelligence (AI) technology to automate the video production and delivery process, Hyperhuman said in a press release on Wednesday.
“With the Norway Grants 2014-2021, in the frame of the Business Programme Romania, we are poised to become the go-to content platform for the health & fitness industry,” Hyperhuman CEO Bogdan Predusca said.
In November, Hyperhuman announced a series of strategic partnerships and integrations with several technology companies such as US-based Asensei, Alive Fitness and RookMotion, as well as Israel’s Wix.com.
The EEA and Norway Grants are funded by Iceland, Liechtenstein and Norway and aim to reduce social and economic disparities in Europe by supporting fifteen beneficiary states and strengthening bilateral relations. The grants amount to a cumulative 2.8 billion euro, with Romania benefitting from 502.5 million euro, data from the grants’ website shows.
Hyperhuman offers an AI-powered video platform made for the health and fitness industry and its proprietary AI technology helps with the creation of personalised fitness content.
In January 2021, a month after it was founded, Hyperhuman announced it raised 500,000 euro in a financing round led by Early Game Ventures (EGV) to build a digital publishing and content monetisation platform for the fitness industry.