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BUCHAREST (Romania), October 16 (SeeNews) - Marketing automation software start-up SmartDreamers said on Tuesday it has received 1.2 million euro ($1.38 million) in financing from venture capital fund GapMinder and private equity fund Catalyst.
The financing will be used to expand SmartDreamers operations globally, the company said in a press release.
"Four years ago, we were looking with fear towards addressing the global recruitment market from a small town in Romania. Now, we are addressing with a large dose of courage to global employers. Top brands are running Recruitment Marketing campaigns in areas such as the United States, Singapore, Australia or the UK, " SmartDreamers CEO and co-founder, Adrian Daniel Cernat, said.
Launched in 2014, the start-up has succeeded in developing a series of social media recruitment and online community solutions that have been successful among Romanian companies. After a $700,000 investment obtained in in 2016, the team focused on automating recruitment marketing processes.
"Global recruitment requires the need for automated recruitment marketing solutions, and SmartDreamers has proven it can grow in a fast way. We are encouraged by the track so far and we are pleased to set up a global leader in the recruitment marketing automation (RMA) market," GapMinder Venture Partners founding partner Dan Mihaescu
SmartDreamers offers the Recruitment Marketing Automation solution used by global or growing companies and currently operates in Europe, the United States and Singapore.
($= 0.8643 euro)