December 3 (SeeNews) - Romanian marketing platform 2Performant said on Monday it expects to end 2018 with a turnover of 3 million euro ($3.41 million).
The company also said it has invested 250,000 euro in a new service for digital management of influencer and content marketing campaigns, facilitating the collaboration of brands and agencies with popular Instagram or Facebook users, bloggers, v-loggers, websites or any other type of content creators.
Basically, the new service now functions as a marketplace, where brands and agencies requests meet the collaborating offers from influencers or celebrities, facilitating the completion of contracts in seconds, 2Performant said in a press release.
"Imagine a social media agency that works on ten campaigns with at least five influences each - that means 50 contracts with different legal entities, printed and sent each for signing, 50 payments to be approved and operated by the finance department. Often, all of these occupy up to 20-30% of the time of work of a specialist who is stuck in papers instead of doing his job and generating real value. With 2Performant, the whole process is resolved by a few clicks," 2Performant chief product officer Bogdan Aron said, as uoted in the statement.
The 'influencers' phenomenon is accelerating in Romania, as for 2017 the local market was estimated at 3 million euro.
2Performant estimates that the budgets invested in this type of collaboration will reach 10 million euro this year and will exceed 18 million euro in 2019.
Founded in 2009, 2Performant has a portfolio of over 600 active customers, including Orange, Noriel, Elephant, Libris, Answers, epiesa, Vivre or evoMAG.
In October, 2Performant sold its pay per click service Edge to local online marketing agency Canopy for an undisclosed sum in order to focus entirely on building its own technology and services related to its use.
($=0.8808 euro)