January 26 (SeeNews) - French multinational advertising and public relations company Publicis Groupe said on Wednesday it appointed Gabriel Zabusek as Chief Technology Officer (CTO) for Central and Eastern Europe (CEE), effective January.
Zabusek, currently CEO of KINDRED, a part of Publicis Groupe Czech Republic, is to lead tech development in 15 markets in CEE, including Bulgaria, Croatia, Greece, North Macedonia, Romania, Serbia and Slovenia, while also keeping his CEO position, Publicis Groupe said in a press release.
Zabusek will also join the team of Le Pont, Publicis Groupe CEE’s virtual shop of end-to-end, digital-first solutions for marketers, where he will be charged with leading the technology capability offering and output, the company added.
"Gabriel’s appointment is a logical next step to ensure connectivity, collaboration and faster scalability of our region’s technology knowledge and tools and assure they are synced up and readily available to help us deliver the best work for our clients,” Tomas Lauko, CEO of Publicis Groupe CEE, said.
Publicis Groupe comprises Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health. Present in over a hundred countries, the company employs around 83,000.