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Montenegro's pay TV penetration rate rises to 97.23% at end-Dec

Author Radomir Ralev
Montenegro's pay TV penetration rate rises to 97.23% at end-Dec Author: espensorvik. License: Creative Commons, Attribution 2.0 Generic.

PODGORICA (Montenegro), January 26 (SeeNews) - Montenegro's pay TV penetration rate rose to 97.23% at the end of December 2016 from 84.84% a year earlier, the country's audovisual media regulator said.

The number of TV connections in Montenegro at the end of December totalled 189,392, versus 186,593 in October and 165,272 in December 2015, according to data posted on the website of the Agency for Electronic Media.

In December, the leading platform for distribution of radio and TV programmes to end-users in Montenegro was DTH, with a market share of 35.57%, followed by IPTV and cable with 31.36% and 29.12%, respectively. MMDS had a market share of 3.17% and the share of DVB-T2 was 1.78%. 

In the reporting period, the average cost of a basic package consisting of 61 TV channels was 9.72 euro ($10.4) per month.

According to the structure of additional tiers, sports and film channels had the highest share, the regulator said. The best selling additional tiers were the PINK tiers with 15%, followed by HBO and ARENA with 11% and 9%, respectively.

($ = 0.934164 euro)