February 3 (SeeNews) - Danish bedding and furniture retailer JYSK said that it will continue its expansion in Romania in 2023, with plans to open at least 15 new stores and modernise at least 13 existing ones.
JYSK has already modernised a store in Brasov, in central Romania, and plans to upgrade a further 12 by August, the company said in a press release on Thursday.
The Brasov store will reopen on February 9 and modernisation works aim to deliver a more home-like atmosphere as well as a new lighting system that is to reduce energy consumption related to lighting by 25%.
JYSK’s first new store for 2023 is planned to open by the end of February in the southern city of Targovise. Four new stores are to follow in Dej, Radauti and Campulung Muscel, where JYSK is not present yet. Along with big cities, JYSK is also targeting smaller cities, where there are no other national and international furniture retailers.
“A challenge in the expansion process is finding the right spaces for the JYSK store concept, which involves spaces of approximately 1200 – 1250 sq m, suitable for retail activities,” JYSK Romania development manager, Cristi Zamfir, said.
JYSK is also on a lookout for new store locations beyond 2023, Zamfir added.
JYSK opened its first store in Denmark, in 1979 and now tallies over 3,200 physical stores and online stores in 48 countries. JYSK entered the Romanian market in 2007 and currently has 125 stores across the country.
In 2021, JYSK Romania netted a profit of 87.1 million lei ($19.5 million/17.7 million euro) on an 801.4 million lei turnover, latest data from the finance ministry shows.
(1 euro=4.9024 lei)