INTERVIEW: TIDIT’s Medal loyalty programme records 100,000 euro turnover in first 6 months

INTERVIEW: TIDIT’s Medal loyalty programme records 100,000 euro turnover in first 6 months TIDIT/All rights reserved.

SOFIA (Bulgaria), April 13 (SeeNews) – Medal, a coalition loyalty programme launched by Sofia-based digital services provider TIDIT, has recorded 200,000 levs ($108,600/102,300 euro) in turnover from the merchants using its trading platform in the first 6 months following its introduction, Borislav Borislavov, CEO of TIDIT, has told SeeNews.

“Our plan is to boost this number to several billions annually,” Borislavov told SeeNews in an e-mailed interview this week.

The company hopes to break even in 2017, Borislavov said, adding that its revenue will strongly depend on the number of merchants it will succeed to attract.

Since its launch in October 2016, Medal has attracted 25 merchants and charity organisations, half of which are already integrated into the platform.

“Our goal is to gather a full portfolio of products and services for our end-customers, but also to attract merchants who offer innovative services,” Borislavov said. “In the few months on the market, we have noticed that our end-clients are prone to experiment and trying new things.”

The Bulgarian market offers a segment mature enough in terms of consumers and businesses, with the share of smart devices and electronic payments on the rise.

“We believe that we can be profitable from operations on the Bulgarian market only but at a future stage we plan to expand to the markets in the SEE region,” Borislavov said.

In 2017, TIDIT intends to launch a service for marketing analysis – TIDIT Insights. The company also plans to invest in software development, mainly in launching the mobile application Medal Wallet and improving its core software systems.

(1 euro = 1.95583 levs)

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