September 19 (SeeNews) - Huawei Consumer Business Group (CBG) Romania said on Wednesday it has appointed Calin Clej as its new marketing director.
In the new position, Calin Clej will be responsible for developing the brand's global leadership vision as well as the company's marketing and branding strategies, the company said in a press release.
Clej will be also in charge of adapting the marketing team's capabilities to the integrated development and management of marketing a mix centred on the end-user's local profile.
"Huawei has seen the fastest growing growth of smartphone manufacturers in the past few years both globally and in Romania, and marketing efforts are key to maintaining and consolidating this dynamic trend of the brand on the local market," Huawei CBG Romania country manager Zachary Jianglinchao said
Clej has over 17 years of experience in strategic marketing, branding and brand consolidation, as well as solid knowledge in the consumer products industry, previously taking a regional leadership role as marketing director of PepsiCo Greater Balkans Beverages & South Eastern Europe Franchise.
Huawei Consumer Business Group Romania is the local subsidiary of global technology leader and the world's second largest smartphone manufacturer, Huawei.
With 180,000 employees and managing operations in more than 170 countries, the global company offers a wide range of products, from smartphones, PCs, tablets, portable gadgets to cloud storage.