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Ford to launch production of Puma crossover in Romania

Ford to launch production of Puma crossover in Romania

BUCHAREST (Romania), April 3 (SeeNews) - Ford Motor Company said on Wednesday it will start production of the Puma model at its assembly plant in Craiova, Romania in the second half of the year.

"Puma will go on sale at the end of the year, and will be produced with exceptional craftsmanship and quality [...] following nearly 1.5 billion euro ($1.7 billion) investment since 2008," Ford said in a statement.

Ford Puma is an SUV-inspired compact crossover that features a 48-volt mild-hybrid powertrain technology.

Ford Romania announced in May last year that is investing up to 200 million euro ($235 million) and adding 1,500 jobs to manufacture a second type of vehicle at the Craiova plant, in southern Romania. The new vehicle is in addition to the EcoSport small SUV currently built in Craiova, plus Ford’s 1.0‑litre EcoBoost engine. The company started EcoSport SUV production at Craiova following a 200 million euro investment in October 2017.

In October, Ford inaugurated its first European Resource and Commitment Center in Craiova following a $1.1 million (960,000 euro) investment made over four years.

Ford entered Romania in March 2008 when it wrapped up the acquisition of a 72.4% stake in Automobile Craiova, the sole owner of car maker and distributor Daewoo Automobile Romania.

($=0.8926 euro)