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eMAG to open its biggest Apple Shop in Romania

eMAG to open its biggest Apple Shop in Romania eMAG Baneasa

BUCHAREST (Romania), September 5 (SeeNews) - Romanian online retailer eMAG said on Thursday said it will open a new Apple Shop in its Baneasa showroom in Bucharest on September 7.

The 80 sq m facility is the fourth and largest Apple Shop eMAG to date, eMAG said in a press release.

"The new Apple Shop eMAG represents a strengthening of our partnership with Apple. The new space responds to the growing demand for Apple products and services, and showroom visitors will benefit from a full experience of the Apple universe: consulting, state-of-the-art products and authorized service," eMAG Retail Director Silviu Gugui said.

Apple is a multinational technology company headquartered in California, USA that designs, develops, and sells consumer electronics, computer software, and online services. 

eMAG was founded in 2001 by Romanian entrepreneurs, and later expanded in Bulgaria, Hungary and Poland. South Africa-based Naspers media group acquired a 70% stake in eMAG in 2012.

In March, eMAG said it is expanding to the Czech Republic, Slovakia, Slovenia, Croatia and Austria following the merger of its Hungarian unit with local peer Extreme Digital, and will target 1 billion euro ($1.1 billion) in sales in six years-time.

Following the merger, eMAG Romania will become the majority shareholder of the new entity, with 52% of the shares, while the rest will be owned by Extreme Digital shareholders.

($=0.9054 euro)

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