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Dutch-based Azerion acquires Bulgarian digital monetisation platform PubGalaxy

Dutch-based Azerion acquires Bulgarian digital monetisation platform PubGalaxy Deal, business, corporate contracts

SOFIA (Bulgaria), October 22 (SeeNews) - Dutch-based Azerion, a tech company active in the media and entertainment business, has acquired Bulgarian publisher-centric monetisation platform PubGalaxy, the acquired company said.

"As we join forces, we will work to reinforce Azerion’s monetisation capabilities and facilitate access for publishers to world-class advertisers," PubGalaxy said in a statement earlier this week without disclosing the price of the deal.

Joost Merks, chief investment officer of Azerion, said in the statement that PubGalaxy understands the challenges faced by publishers and has developed a comprehensive programmatic offering that matches perfectly the needs of the buyer's partners. The integration of PubGalaxy will result in knowledge and technology sharing on both sides, and an enhanced customer experience for Azerion's advertisers and publishers, he added.

"As a historical digital publisher, our teams know the publishing industry inside out. Some of the biggest publishers have already entrusted us with their monetisation strategies, as we strive to devise the most effective ways to maximise their ad revenues. We are confident that the expertise and insights gained from our two-decade experience in the publishing world will be of great help to Azerion’s network of advertisers and publishers," Ivan Ivanov, CEO of PubGalaxy, said in the statement.

Sofia-headquartered PubGalaxy is working across the entire real-time bidding (RTB) ecosystem and way beyond. The company offers premium publishers an approach, which allows them to sell desktop and mobile inventory to premium advertisers across the globe.

Azerion, headquartered in Schiphol-Rijk, the Netherlands, is a pan-European digital entertainment and media platform. The company's integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers.