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Danish retailer JYSK opens 27th store in Bulgaria

Danish retailer JYSK opens 27th store in Bulgaria Photo: JYSK Bulgaria/ All rights reserved.

SOFIA (Bulgaria), June 24 (SeeNews) - The Bulgarian unit of Danish bedding and furniture retailer JYSK said that it has opened its seventh store in Sofia, its 27th in the country. 

The new store, located in The Mall shopping centre, spreads on 1,285 sq. m., JYSK Bulgaria told SeeNews in a statement on Friday.

Earlier this month The Mall said that forty new stores will open doors at its premises on June 20, including JYSK Bulgaria's new store, growing the number of brands present at the shopping centre to over 240. 

According to local news outlet, the new openings follow an investment of 24 million euro ($27.3 million) in renovations by The Mall.

JYSK plans to open four stores in Sofia within a very short term, Alexandru Bratu, country manager JYSK Bulgaria and Romania, told SeeNews in an interview in April. The company's strategy envisages having an average of five stores in the largest cities in Bulgaria.

JYSK entered the Bulgarian market in 2005 and currently operates stores in 17 cities in the country, employing over 300 people.

($  = 0.87861 euro)